But, aside from possessing psychic abilities, how does one calculate this metric? What is potential reach?Īs the term suggests, potential reach is the number of unique users who are likely to see your posts. The earliest stages of audience building are the toughest - you must fight hard for every new follower or returning site visitor. Emerging brands often struggle with increasing their reach because they lack brand recognition and don’t yet have the momentum to build a large audience. Low reach means that your message isn’t traveling very far. Deepen your understanding: ReachĪs an engagement metric, reach helps you to visualize the size of your audience.
Taking measurements of your impressions will help you see how users engage with your content. Tracking your reach will help you understand the size of your audience and how it grows over time. The distinction between these metrics is important to understand when making adjustments to your marketing campaigns. Your impressions will always be equal to or greater than your reach, because each unique user can make multiple impressions on a single piece of content. Impressions represent the total number of times your content renders on users’ screens.Reach is the number of people who see your content.Understanding the difference between these essential marketing metrics is crucial to optimizing your campaigns. Measuring each campaign’s effectiveness with metrics like reach and impressions will help you understand how potential customers learn about your offerings and ultimately take the first step of the buyer’s journey. Brand awareness is a key objective of all marketing campaigns because it is at the very top of the marketing funnel.
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